Best Buy’s marketing strategy demands rapid response to and anticipation of consumer demands. The results are meaningful competitive advantages in price, selection, service and store environment.
The 25,000 square foot Best Buy in the Primrose Marketplace in Springfield, Missouri was built with that philosophy in mind. The administrative and planning expertise allowed zero-hour store revamping, redesigning and rebuilding to fold into an already tight schedule. Working closely with Best Buy’s corporate staff, Achurch ensured that the new store was ready for opening day.
Founded in 1966, Minneapolis-based Best Buy Co. is the nations largest volume specialty retailer, offering name brand consumer electronics, personal computers, entertainment software, and appliances. Best Buy is currently ranked 195 on the Fortune 500 List and operates more than 300 stores in 36 states.
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